Jon Klassen’s RBC Blue Water Project

Check out the beautiful work that illustrator Jon Klassen did for RBC’s Blue Water Project (video courtesy Motionographer). You can read some insight into the project on Jon’s blog. A quote:

Rich Scurry was the creative director on it. Him and the other people over at Convert did an insane compositing job on this – a lot of it was done with 3D programs to give it a little extra breathing room, and the particle effects go a long way towards softening up the harder shapes. It’s a bit of a gamble putting flat, graphic stuff into motion, cause it can look really really awful if the compositing and timing is bad, but when its good, its so fun to watch.

And boy, what fun I had watching it. The illustrations that Jon did are simply gorgeous. Wonderfully textured and layered environments that long to be looked at and enjoyed for extensive amounts of time. Be sure to check out some of Jon’s other work at his site, Burst of Beaden.

  • Avika
    I have a print of Adventures of Ship and I wish I'd had the pleasant surprise of seeing this ad on TV.

    It's almost a pity that everything is constantly moving and so you don't notice the textures as much. Maybe it would have worked better if they'd given it more of a traditional 2D animation feel.
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