Seb Lester, illustrative typography

Seb Lester is a typographer who designs fonts, animates with type, and creates typographical compositions like this one. He calls this category of typography “illustration”. As an illustration scholar, I think this makes great debate fodder: does a figurative treatment of type evoke a precise enough visual statement to say that it illustrates the concept? Or does it just evoke a mood? If we call this kind of typography illustration, what does that make the other stuff we usually call illustration?
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Johnny
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bobjinx
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jaleen
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Anton Emdin
