The Monster Cereals Blog

Ward Jenkins | August 15th, 2009

MonsterCereals-Sax

Everyone knows about the Monster Cereals, right? They’ve been a part of the fabric of our childhood (well, at least, for me), along with their classic animated commercials for decades now. The commercials left such an impression on me, I’m surprised General Mills won’t revive the characters for any new spots. This totally perplexes me. Andy Cage sees the potential here and has started up The Monster Cereal Blog for everything and anything related to the iconic sugar frosted characters of Franken Berry, Count Chocula, and Boo Berry. Earlier, he posted fan art featuring the trio (as well as lesser knowns Fruit Brute and Yummy Mummy) throughout the entire month of May. (The image above was done by Saxton Moore.) There’s even a Facebook page to support the cause.

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  • Ward thanks for the posting. I think DRAWN! folks will really like the Month of MAY in my "MONSTER MAY-HEM FAN ART MONTH," that you have put a link to. I'd love to do it again, I am now actively collecting new Monster Fan Art for October. This month I am doing TOYS and T-SHIRTS.

    If anyone wants to do some fan art, check out the first round at http://monsterscereal.blogspot.com/2009_05_01_a...
  • Also, if you all would like to see some classic CHOCULA commercials on YOUTUBE, check out this user channel: http://www.youtube.com/user/CountChoculatte
  • yunsi5156
    Also, if you all would like to see some classic CHOCULA commercials on YOUTUBE, check out this user channel: <a
    http://www.christian-louboutin-shoes.cc

    http://www.jimmy-choo-shoes.com
  • itbitme
    I too am perplexed that the cereal companies aren't interested in maintaining the legacy of their brand mascots. I can't speak from a General Mills standpoint but I've done work for another big company who generally perceives mascots as "old-fashioned" and who has shunned new mascot ideas.

    I know a lot of people in the creative industry (and otherwise) who have grown up with these characters and consider them a part of the cultural landscape, if not a direct influence on their work.
  • If anything, cereal companies should know that if they brought back these characters, their reach would be two-fold: the young ones, and their parents who were brought up with these guys in the first place. Companies forget that the parents have more of an influence on what their kids buy than the kids themselves. Heck, I even bought Boo Berry recently solely for the fact it was BOO-BERRY!
  • itbitme
    Part of the reason for their decline lies in that it's deemed inappropriate to market directly to children (although the fines are laughable; see http://bit.ly/KCTaS), so the companies are dropping their mascots and trying to appeal more to mothers, who generally make the purchasing decisions.

    I'm sure a lot of moms are nostalgic for these characters as well, but that nostalgia is overridden by a desire to provide nutritionally for their kids.
  • itbitme
    Appending my previous post, I should clarify that I myself am pro-mascot, cereal-wise. I've pitched a few, but have sadly been shot down – so far.
  • pandafresh
    I'm in love with that above image. These cereals are delicious.
  • great!!!!!!!!!!!!! cereal brand mascots rules!!!!
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