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Stop-motion chalk on wall animation for Gaz Metro

Here’s a lovely little animated promo for Gaz Metro created with stop-motion chalk on a wall. The shoot took place over 4 nights and used over 1600 big pieces of chalk.

The animation-work is by my friends at Montreal’s La Moustache (previously).

Note: I’m skeptical of the environmental claims of any non-renewable resources, so I’m aware there’s an element of greenwashing here. But with Big Oil doing what’s it’s doing, I can see how natural gas seems like a friendlier alternative for some.

Here’s a behind-the-scenes video from the shoot. It helps if you understand French, but it’s still fun to see how it was put together.

  • Arlingtonhynes

    So, they start with a nice blue gas flame, then it grows up the side of the building, dips into a trash can which blooms with even more blue flame, and so on.

    I love gas stoves; absolutely love them. Gas is great stuff. And technically and visually it's a very nice piece But eek, that image really creeped me out.

  • http://twitter.com/aguatemala Alberto Chavez

    Just love it!!!!