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Helvetica: The Film

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For the typophile in all of us.

In Helvetica: The Documentary Film, Gary Hustwit chronicles the history of this wonderfully plain typeface. Check out clips and trailers, stills, and the history of the typeface.

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It’s really amazing how ubiquitous this font really is. American Apparel, Fifa, the above-pictured NY metro system. There’s some really cool Helvetica merch available; and check out these awesome pins you get free with every order:

The film is currently in post-production and is slated to begin screening at film festivals worldwide in early 2007.

[Link]

Also of Interest:
Helvetica: The Film on DVD