
Irene Gallo, the art director for Tor Books, has a blog on which she’s posted a great primer for aspiring Sci-Fi and Fantasty book cover artists in response to the old question, “What do I put in my portfolio?”
Much of the advice can apply to all artists. Some examples:
START WITH YOUR BEST PIECE
There’s never a second chance to make a first impression. Make people want to turn the page.NEVER APOLOGIZE
If you are showing off a portfolio you are asking a busy person to spend time looking at your best work in its best presentation. Never explain why the image didn’t come out as well as you hoped or how bad the print looks. It will either make me nervous that you’ll run into the same problems on my job or make me wonder why you are having me look at a portfolio that even you feel is not ready.
It’s surprising but people do this all the time. The best artists can point out mistakes in their paintings…but they don’t. Be professional and stand by your work.IMPRESS, DON’T EMBARRASS
I’ve had people get on their knees and beg for a chance. This kind of behavior embarrasses the art director and should embarrass the artist. Don’t chase an art director at inappropriate moments, such as an awards ceremony, while at dinner, etc.
See the full list. (via BoingBoing)