Brand New offers up a look at the most relevant identity work of the decade. Not simply a best-of list, this look at the last ten years of corporate branding includes the good, the bad, and the ugly. I’m looking at you, Pepsi.
John
The O logo has always reminded me of the 'Naturally Grown' logo. Odd considering he ain't. Unoriginal on so many levels.
Drawn Archives
You're reading the Drawn Archives of posts from March 2005 to September 2010.