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The most relevant identity work of the decade

Brand New offers up a look at the most relevant identity work of the decade. Not simply a best-of list, this look at the last ten years of corporate branding includes the good, the bad, and the ugly. I’m looking at you, Pepsi.

  • John

    The O logo has always reminded me of the 'Naturally Grown' logo. Odd considering he ain't. Unoriginal on so many levels.